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How to Advertise Job Vacancies Online

The first part of the advertising process is to ensure that you know what job you are advertising!

Consider the responsibilities and functions that need to be filled, and the skills, qualifications or experience needed for a person to successfully do so.

Write down a job advert and description based upon the requirement information you have. This will then need to be altered and adjusted to match the format or template of each job site.

Tip: Make the job requirements fairly general, as too specific requirements could put off some applicants: but balance that with key, say, five main requirements.

Registration

On job sites where you need to register, advertising a vacancy involves speaking to the job site and arranging either a business setup or account.

These usually involve individual prices based upon the number of adverts and the duration of adverts you wish to place.

This service is aimed more at larger businesses or agencies with larger numbers of vacancies that can use the account setup to make multiple placements quickly.

Online Instant Placement

Many job sites have (or are introducing) an instant online system for advertising vacancies. Instead of registering, you simply fill in the advert details and pay online using a credit card. This saves the need to go through a complex procedure to set up an account.

This is of much more use to small businesses, which may only have one vacancy a year, and will not gain any real benefit from opening up an account designed for multiple adverts.

Once you have decided which site(s) to place your advert on, and followed the appropriate placement procedure, your advert will appear on the site ready to be looked at by potential employees.

How do You Receive Replies to Job Vacancies?

With most job sites, the responses will be forwarded or sent directly to you via email. Some sites can (for a price) send the CV’s of highly relevant jobseekers directly to you, even if they have not specifically applied for the job. Many also allow you to search their online database of CV’s to look for appropriate people even if they have not formally applied. (Although this usually costs extra).

If you use a site with a CV sorting facility then only those CV’s that filter through as relevant will be sent to you.

For example: In the case of Monster.co.uk, when you use the hand selecting and sorting service, the relevant CV’s are sent to you once a week for 4 weeks. If you use the extra services, they will send an email to each candidate with more specific job details, and will forward the responses to you, so you can see who is interested.

Specialist Job Vacancy Web Sites

There are also many job sites set up to cater for specific areas of jobs. If you are looking to employ someone in a specific field, it may be worth looking at these and similar specialist job sites first.

For example:

General Job Vacancy Web Sites

Here are the job sites that we believe to be the most appropriate for small businesses:

* Estimated from page view figures, no specific figures available

** Part of a distribution network that includes job centres, radio, digital TV, and other appropriate websites; these are not included in the visitor numbers or price.

If planned effectively, online job sites can provide an extremely low cost method of attracting relevant potential employers. For less than the cost of a small newspaper advert, you can expose your opportunity to many more people, and greatly increase your likelihood of finding the right person for the job.

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